Social Media Analytics with Hootsuite: A Review

In an era where digital presence is a non-negotiable for businesses, starting a side hustle in social media management can be a lucrative venture. The key to success in this field is using the right tools to streamline your workflow and maximize your clients' social media impact. One tool that is creating waves in this domain is Hootsuite, a social media management platform that offers a comprehensive suite of features. But how does it stack up from the perspective of a social media consultant looking to help clients optimize their social media activity? Let's delve into it.

Ease of Use:

Hootsuite's intuitive interface is a major plus for those new to the social media management scene. The dashboard is well-organized and easy to navigate, making it simple to manage multiple social media profiles simultaneously. This is a huge advantage when dealing with multiple clients, as you can monitor all of their social media activity from one place. Whether you're scheduling posts, replying to comments, or analyzing performance, Hootsuite's ease of use allows you to focus on what matters most: delivering results for your clients.


Hootsuite offers a robust set of features tailored to the needs of social media managers. The platform's ability to schedule posts in advance across various social networks can save you a significant amount of time. Its auto-scheduling feature is particularly handy, as it determines the best times to post based on when your audience is most active.

The tool also offers a comprehensive analytics platform that gives you deep insights into your clients' social media performance. You can track engagement metrics, follower growth, and post performance, among other things. These insights can help you refine your strategy and demonstrate your value to your clients.


For those starting a side hustle, budget considerations are crucial. Hootsuite offers a range of pricing plans, including a free version that might be enough to get you started. However, for access to advanced features like bulk scheduling, team collaboration, and in-depth analytics, you might need to upgrade to a paid plan. While the cost can be a bit steep for some, the benefits that Hootsuite brings to the table can easily justify the investment.

Customer Support:

No tool is perfect, and you might encounter issues or have questions along the way. Hootsuite's customer support has been generally praised for its responsiveness and efficiency. They offer support via email, live chat, and a comprehensive help center, ensuring you always have access to help when you need it.


As a tool for managing and analyzing social media activity, Hootsuite offers a comprehensive package that can greatly simplify the life of a social media consultant. Its user-friendly interface, robust features, and responsive customer support make it a valuable asset for anyone looking to start a side hustle in social media management.

While the pricing might be a hurdle for some, the efficiency and insights gained can quickly offset the cost. By freeing up time and providing valuable data, Hootsuite can help you focus on crafting effective social media strategies that drive results for your clients. For those willing to invest in their side hustle, Hootsuite is a tool worth considering.

Please note that this review is based on the features and capabilities of Hootsuite as of June 2023, and future updates may enhance or alter these aspects. It's always recommended to utilize the free trial or demo of any tool before making a purchasing decision.